Wild River Products Logo (2020)
Wild River Products hired me to create a logo for their new store, featuring the dog of the owner (River) as the focal point of the icon. They wanted me to work off of a specific picture (pictured to the right) of River that conveyed his energized and playful nature.
WRP wanted a badge-style logo with an illustrated feel to it. Since the owner used to be a park ranger, we worked carefully on creating the right aesthetic for the logo. We wanted to capture the nature feel of the brand itself, without implying that the shop was centered solely around pet or outdoor-focused products.
I created a few different iterations of the logo once the primary design was finished; the circular icons were designed for social media icons or labels for packaging.